Estee Lauder is undoubtedly one of the most dynamic businesswomen that the world of fashion has seen in the last century. Through her sheer hard work, she has managed to establish one of the greatest cosmetic brands of the world. When she died, Estee Lauder left behind her a behemoth of a company whose products now reach every part of the world.

Estee was born to parents of East European descent in the year 1908 in Queens, New York. Her uncle who used to work for a chemical laboratory taught her to sell skin care products to salons and hotels in the neighborhood. At the age of 40, Estee obtained a counter at the New York outlet of Saks Fifth Avenue and started selling her own skin care products. This was soon followed by counters at Neiman Markus.

Estee Lauder perfume was launched in 1953. The first Estee Lauder perfume was called Youth Dew. Youth Dew was bath oil originally but it could work as a perfume as well. Youth Dew was an instant hit with women and it sold more than 50,000 bottles in the first year of release. The popularity of Youth Dew helped her open many more counters all over the United States and also went international with opening of a counter in London in the 1960s.

Estee Lauder was an ace marketer. She knew how to convert a prospective into a sale. She tried innovative techniques to boost her sales. She started offering free gifts with every purchase and also provided samples of her fragrances to the celebrities so that the brand became popular by word of mouth. Estee Lauder is also named as one of the top 20 most influential business geniuses of the last century by the hallowed Time Magazine. Estee Lauder cosmetics have a market share of over 45% in the United States today.

There are a lot of places from where you can buy Estee Lauder perfume. You can visit any of the exclusive perfume stores in your neighborhood or you can also go to the upscale departmental stores where you will definitely find an Estee Lauder perfume counter. You can sample the various fragrances and make your choice. It is always better to sample a perfume before making that expensive purchase. Once you have made your choice, you can also visit many of the online retailers who sell perfumes. Estee Lauder perfume is sold my most online retailers who specialize in perfumes. www.perfumemode.com and www.valentineperfume.com is a good place to grab an Estee Lauder perfume. These online retailers offer very attractive discounts too. In case you need more information on Estee Lauder perfume, you can visit their official website www.esteelauder.com.

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