Vera Wang Kohls

Kohl’s is one of the leading departmental stores in the US. It is headquartered in Menomonee in Wisconsin. It has been rated as the 23rd largest retailer in the United States in 2007. Kohl’s has made a name for itself for providing family focused specialty products which are a value for money proposition. Kohl’s currently operates 900 plus stores in 47 states.

Vera Wang is one of the leading designers who have made a name for herself for her designs which are simple yet very sophisticated and trendy. Her label is undoubtedly one of the most sought after. With time, Vera Wang has expanded her line of products and moved to China and crystal ware, fragrances, accessories, ready to wear apparels, shoes, jewelry and even home fashion.

In 2007, Vera Wang entered into collaboration with Kohl’s to launch an exclusive line of products through Kohl’s stores. This collection was named Simply Vera Vera Wang. The idea was to make Vera Wang lines available to the masses at affordable prices while preserving the basic essence of the Vera Wang design intact.

Simply Vera Vera Wang is a unique collection of fashionable, edgy, chic and versatile items. Each of these products is fun, whimsical and feminine. They are a play with colors. Bold use of prints, defiant usage of colors, being simple yet be very sophisticated and plush is something which Vera Wang does very well. Through Simply Vera, Vera Wang has again proved her prowess in being able to bring such apparent contradictions to converge to create an exquisite line of products. Simply Vera collection includes apparels, jewelry, shoes, intimates, sleep wears and homes.

Simply Vera at Kohl’s is priced very sensibly and this has made it an even greater rage. The lowest item starts at $9. No wonder that it has been such a great hit with women. Kohl’s has made the Simply Vera line available at all its stores. This line of products is also available online at www.kohls.com/verawang.

Vera Wang’s association with Kohl’s has been viewed very critically by experts. Some believed that it was an excellent opportunity for Vera Wang to reach the masses by making an affordable line of products. However, other have expresses very contradictory views. Many believed that Simply Vera would damage the brand equity that Vera Wang entertains. They feel that the premium luxury image of Vera Wang would be lost. However, Simply Vera is a part of Vera Wang’s strategy to attract the young affluent who demand more from life. Whether it will prove to be a great marketing endeavor or mean doom for the Vera Wang brand, only time will tell.

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